全球五大知名休闲鞋品牌简介

keenkeen

 
<p class="MsoNormal"><span lang="EN-US">1</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．</span><span lang="EN-US">KEEN</span></p>
<p class="MsoNormal"><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">起源于那一刻纯洁的愿望：站起来，寻找新的道路，重新感受户外的魅力。该品牌追求多样的产品，将户外人群视为一个社区并且邀请每一个人加入。不断追求创意，对旧问题提出新的解决办法。</span><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">代表了一种新的商业模式：责任、效益、原料的最优利用，总之，代表了将理想转化为行动，通过个体兴趣的改变来创造一个社区，创造新的生活的方式&mdash;</span><span lang="EN-US">Hybrid life</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。其品牌宗旨是：切合现代人外向进取的生活态度，在休闲户外鞋中占据领先地位，成为领先品牌。</span></p>
<p class="MsoNormal"><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，美国最畅销的三大户外休闲鞋品牌之一，受到全球超过</span><span lang="EN-US">77</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个国家和地区的消费者的追捧，曾因一款大底设计而被美国《时代周刊》赞为&ldquo;神像上的荣誉&rdquo;。</span></p>
<p class="MsoNormal"><span lang="EN-US">2007</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年，</span><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">更是以创新技术和高科技材料为推动力，以时尚个性为设计宗旨，秉持实用且时尚的品牌理念，倡导</span><span lang="EN-US">Hybrid</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的生活方式，积极投身环保公益活动，得到越来越多户外爱好者的认同和支持。</span></p>
<p class="MsoNormal"><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">深信真正专业的鞋子除了合脚以外，舒适也是很重要的元素，鞋子的设计正是让你可以在甲板上、森林小道和休闲逛街都适合穿着，可以行走陆上也可以深入水中。</span><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">注重每一双鞋子的手工和材质，是一个不断创新且融入生活的专业品牌。</span><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的每一款成鞋均出自最优秀的设计师之手，他们向往自由，崇尚自然，热爱生活，追求健康，绝对的实用性和舒适感是每一款成鞋诞生的首要使命。因此，每一位</span><span lang="EN-US">KEEN</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的穿着者都能感受到一种浑然天成的幸福。</span></p>
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<p class="MsoNormal"><span lang="EN-US">2. ECCO</span></p>
<p class="MsoNormal"><span lang="EN-US">ECCO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为世界三大休闲品牌之一</span><span lang="EN-US">,</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">丹麦皇家指定用鞋。作为世界三大休闲品牌之一，</span><span lang="EN-US">ECCO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在世界上大名鼎鼎，消费者都亲昵地称它为&ldquo;大熊爱迪&rdquo;</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体">?它的销量不仅是丹麦第一，也是欧洲第一。进入中国市场以来，</span><span lang="EN-US">ECCO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">更是以高品质、时尚的款式备受消费者的钟爱。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">它信念是除了无与伦比的舒适，还给您飞翔的感觉。它优越性就在</span><span lang="EN-US">DESMA</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">机械手将鞋注压成，使开线开胶烦恼成为历史。缓震</span><span lang="EN-US">SHOCK-ABSORBENT TM</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、无氟</span><span lang="EN-US">PU</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">底等技术吸收足部</span><span lang="EN-US">70%</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">以上的压力，可全天行步而感不到疲劳和不适。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">ECCO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">休闲鞋不但款式新颖，工艺精湛，更重要的是它将高科技与时尚结合，使得穿者更加舒适。它的部分鞋款系列就是采用了世界著名的</span><span lang="EN-US">GORE</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">－</span><span lang="EN-US">TEX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">面料制成，这种面料具有防水、防风、透气、耐用等功能，使</span><span lang="EN-US">ECCO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">鞋不仅彻底地防水，而且绝对透气，成为</span><span lang="EN-US">ECCO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">野外鞋的代表产品。除了面料的选择，</span><span lang="EN-US">ECCO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">鞋类产品还采用内置缓震技术，从而减少脚的劳累</span></p>
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<p class="MsoNormal"><span lang="EN-US">3</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．</span><span lang="EN-US">SKAP</span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">对自然</span><span lang="EN-US">?</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">生活</span><span lang="EN-US">?</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">人的理解和诠释是法国著名品牌</span><span lang="EN-US">SKAP</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">所要表达的主题。作为一个崇尚休闲健康、自然环保的品牌，</span><span lang="EN-US">SKAP</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">将质朴、简约的自然美学风格与精致、优雅的法兰西生活方式相结合，符合时下精英阶层对平淡而精致生活的追求。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">SKAP</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">采用欧洲工艺精湛的制革公司的</span><span lang="EN-US">ALBERTA</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">图案全粒面牛皮革及绒面牛皮革，使产品的舒适性得到的保障清晰。自然的皮革纹路犹如天然的牛颈纹。</span><span lang="EN-US">SKAP</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亲切地称之为牛颈纹皮。牛颈纹皮选料来源于欧洲、澳洲大陆的天然皮胚，经过原料质检师的认真筛选。由经验丰富的皮匠师傅，将牛皮经过长时间的拧、揉、甩、踩、搓手工加工而成。过程中保持了皮料自然、透气等天然特性，皮质柔软、耐磨，纹路自然，色泽柔和。在制作后期避免使用化学原料、填充剂，减少脚气、脚部真菌的滋生，防腐、防潮。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">同时</span><span lang="EN-US">SKAP</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">把传统工艺与现代科技相结合满足人类对审美的要求和对舒适的关注。基于人体工程学原理的功能，</span><span lang="EN-US">SKAP</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">现代设计理念将传统制鞋工艺的再造和升华，赋予制皮业这一传统行业更博大的时代意义与更深刻的品质内涵。</span><span lang="EN-US">SKAP</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">鞋包含了独立研发且拥有独立知识产权和注册专利的缓震垫和后跟减震柱等多项专利。前掌部分内置有气流系统和缓震弹性的缓冲垫，使空气可在鞋中不停循环，让您感到更加干爽舒适、步履轻松。后跟减震柱经过慎密准确的放置，可以吸收走动、运动、跳跃时的震荡，大大减少了对腿部筋骨的冲击，达到了舒适与实用功能相结合的目的。</span></p>
<p class="MsoNormal"><span lang="EN-US">4</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．</span><span lang="EN-US">GEOX</span></p>
<p class="MsoNormal"><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在</span><span lang="EN-US">90</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年代初由</span><span lang="EN-US">MARIO MORETTI POLEGATO</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">先生创办，</span><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">集团在全球</span><span lang="EN-US">51</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个国家经营鞋业和服装。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在很短的时间里，</span><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">已经成为意大利第一休闲鞋，在全球排名第八，是最近十年最成功企业的典范之一。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">由于年增长率一直超过</span><span lang="EN-US">50%</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，</span><span lang="EN-US">2001</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</span><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的收入达到</span><span lang="EN-US">15</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿欧元，鞋子产量超过</span><span lang="EN-US">370</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万双。</span><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">取得显著的成就是因为：对产品和款式的不断的关注，研究和应用鞋子的相关技术，意大利本地市场的开拓和出口市场的不断突破。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一词来源与</span><span lang="EN-US">&quot;GEO&quot;--</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">希腊文</span><span lang="EN-US">&quot;</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">土地</span><span lang="EN-US">&quot;</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的意思；</span><span lang="EN-US">X</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">是代表技术的一个字母，光是名字就完整说明了其特殊与优势。</span><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">呼吸鞋出奇制胜即是新技术、新理念的生动例证。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的鞋子和服装在全世界销售，建立了庞大的国际营销网络和遍布世界各地的</span><span lang="EN-US">GEOX</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">品牌专卖店。</span><span lang="EN-US"><span style="mso-spacerun: yes">&nbsp; </span></span></p>
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<p class="MsoNormal"><span lang="EN-US">5</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．</span><span lang="EN-US">CATERPILLER</span></p>
<p class="MsoNormal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">来自美国加州，以生产建筑</span><span lang="EN-US">/</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">工农业重型机械而闻名全球。</span><span lang="EN-US">1990</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年，</span><span lang="EN-US">caterpiller</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为满足技师和工程师的需要而研发并特制出耐用、保护性好、舒适度高的工业皮鞋。此时恰逢英国刮起了一股流行粗犷、硬朗的</span><span lang="EN-US">WORK WEAR</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">风潮，将</span><span lang="EN-US">cat</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">鞋以及这种热潮带到整个欧洲并蔓延全世界。如今，</span><span lang="EN-US">cat</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">已经成为全球畅销轻便鞋的十大品牌之一。</span></p>
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