<p> 各位：</p>
<p>慧灵第三届画展将推出装饰绘画这一主题。目前需要一下帮助：</p>
<p>1，场地还没有落实，我们希望在比较大的售楼处，或者画廊，或者高档写字楼、商场的大堂。希望可以有人来谈谈这事。</p>
<p>2，赞助还没有落实，希望大家动用资源，帮忙找到赞助</p>
<p>可以跟我联系：13801312962</p>
<p> </p>
<p><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 16pt; COLOR: teal; LINE-HEIGHT: 125%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">活动策划方案</span></strong><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 16pt; COLOR: teal; LINE-HEIGHT: 125%; mso-bidi-font-size: 10.0pt">1<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 125%" align="center"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 16pt; COLOR: teal; LINE-HEIGHT: 125%; mso-bidi-font-size: 10.0pt"><o:p> </o:p></span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-10 auto">一． 背<span lang="EN-US"><span style="mso-spacerun: yes"> </span></span>景<span lang="EN-US"><o:p></o:p></span></span></strong></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; TEXT-ALIGN: center" align="center"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">* </span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">北京慧灵<span lang="EN-US"> * <o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">北京慧灵是一家独具特色的非盈利、非政府专为智障人士服务的社区机构，注册于<span lang="EN-US">2000</span>年<span lang="EN-US">4</span>月。与传统封闭式智障学校不同，北京慧灵真正扎根于社区，利用社区资源和设施，为</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">智障人士</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-size: 10.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">提供一个学习生活的场所，主要目的在于：帮助他们树立独立意识和信心；培养独立生活的技能；引导大众正确地认识智障问题，为智障人士争取“平等机会、平等参与”的社会环境；争取和提供就业机会改善智障人士的生活质量。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-size: 10.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-size: 10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: left; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-size: 10.0pt"><span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">北京慧灵曾经成功的举办过两届慈善慢跑，</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">万国群星足球俱乐部，和英国商会共同举办的万事达卡北京社区杯足球赛，为慧灵捐款。慧灵小乐队为美国特奥会考察团演出，并获得热烈的反响。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">弘扬中国古典文化，慧灵曾举办古琴之约音乐会，由当代第一个古琴专业研究生巫娜独奏义演，国际友人爱华女士主持。以及等等致力于宣传关注智障人士，建造伤健共融和谐社会的活动。在举办活动的过程中，与各界中外媒体，和企业建立了良好的合作关系。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.0pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; mso-char-indent-count: 2.0"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-size: 10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为了让他们象普通人一样享受社交、娱乐、培训和就业的快乐。北京慧灵为</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">智障人士提供灵活、高效、实际的帮助和培养。其中包括三原色艺术品制作坊。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">* </span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">三原色艺术品制作坊<span lang="EN-US"> *<o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">长期租赁于景山前街的四合院里，被称为慧灵之家。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">旨在探索和发挥智障人士的潜力和禀赋，开拓中国智力残疾人的就业新出路。“三原色”主要培训学员动手绘画以及制作具有中国民间特色的手工艺品。</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">结合北京特有的“胡同游”项目，通过出售手工艺品和绘画作品以期为学员带来持久的就业机会，增强他们的自信。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; TEXT-ALIGN: center; mso-char-indent-count: 2.0" align="center"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; TEXT-ALIGN: center; mso-char-indent-count: 2.0" align="center"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">* </span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">灵感三原色——北京慧灵第三届艺术展 <span lang="EN-US">*<o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt">基于慧灵三原色的绘画作品，近年来受到中外朋友的喜爱，销量也逐渐增加。一些业内人士和专家也不断给与肯定和支持。自<span lang="EN-US">2005</span>年以来，成功的举办过<span lang="EN-US">2</span>届画展，并多次受邀参加残障人士艺术展。以智障人士特殊的想象力，丰富的表达方式，受到各界人士的广泛关注。近年来三原色所有老师和志愿者都在为学员的绘画作品打向装饰绘画市场，不遗余力的努力着。本届画展将突出这一风格，为实现智障人士庇护性就业迈出第一步。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 14pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-10 auto"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 14pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-10 auto"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center" align="center"><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-10 auto">二、 商机</span></strong><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-FAMILY: 宋体"><o:p></o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">1</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">．</span></strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">本次艺术展将和第一次一样选择房地产商提供的空间，可以给房地产商带来很好的企业形象和宣传<strong style="mso-bidi-font-weight: normal">。</strong><span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">2</span></strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">．本次艺术展，将以情景家居设计体现绘画作品的装饰性，提供情景家居摆件的企业将得到一定程度宣传并在消费者心中增强好感<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">3</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">．</span></strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">本次艺术展之后，部分参展作品将制作成画册，旨在宣传智障人士艺术、让更多个人和企业选购三原色的作品，作为家居装饰。所有参加本次画展的赞助商都将载入本画册。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 25pt; mso-line-height-rule: exactly"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt">4</span></strong><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．活动当天，同时有政府、商业机构、各国使馆商会官员等参加，活动将会为贵公司提供与这些尊贵客户联络沟通的途径与机会，使贵公司能够顺利地开拓商业客户的业务</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 25pt; mso-line-height-rule: exactly"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt">5</span></strong><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．活动前后，主要赞助方可以用冠名以及协办的方式，使用该活动主题，并自己另行安排各种媒体的宣传，以提升企业的知名度和树立社会公益形象。</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">6</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">．</span></strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">北京电视台、中央电视台，各大各类媒体都会关注本次活动，对于赞助商提升企业形象，提供很大的帮助。</span><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p></o:p></span></strong></p>
<p class="MsoNormal" style="MARGIN-LEFT: 36pt; TEXT-INDENT: -36pt; LINE-HEIGHT: 150%; mso-char-indent-count: -3.0"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center" align="center"><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-shading: white; mso-pattern: gray-10 auto">三．操 作 方 案</span></strong><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p></o:p></span></strong></p>
<p class="MsoNormal" style="MARGIN-LEFT: 36.15pt; TEXT-INDENT: -36.15pt; LINE-HEIGHT: 150%; mso-char-indent-count: -3.0"><strong><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">1</span></strong><strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">、组织结构</span></strong><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 12pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">主办单位：北京慧灵智障人士社区服务机构<span lang="EN-US"><span style="mso-spacerun: yes"> </span><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 72pt; LINE-HEIGHT: 150%; mso-char-indent-count: 6.0"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">XXX</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">公司<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 12pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">协办企业：宜家家居（已有合作意向）<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 12pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">支持机关<span lang="EN-US">: </span>由主办双方邀请各自嘉宾（政府官员、俱乐部、大使馆代表等等）<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">媒体支持<span lang="EN-US">(</span>待定<span lang="EN-US">)</span>：中央电视台、北京电视台、北京青年报、北京新京报、北京晚报<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 12pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">网络支持（待定）：慧灵网站、搜狐网、新浪网、绿野自助户外、多家高校网站等<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">2</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">．活动目标和意义<span lang="EN-US">:<o:p></o:p></span></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">1). </span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">让更多的人通过了解智障人士的艺术，真正走进、理解、接纳、帮助残障人士；<span lang="EN-US"><br />
2). </span>通过售卖画展中的作品，给慧灵机构带来支持机构和三原色发展的资金，同时给学员成就感和鼓励。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">3). </span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">通过宣传三原色艺术品的可装饰性，吸引装饰公司为未来朝着装饰绘画市场打开销路，努力实现庇护性就业<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">4</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">） 为所有具有艺术天赋的智障人士得到社会的位置和肯定，进行一种探索和尝试。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">3</span></strong><strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">、活动时间：</span></strong><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p></o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 125%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%"><span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span>2007</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%">9</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%">-10</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%"><span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为期一周</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%"><span style="mso-spacerun: yes"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 125%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 125%"><span style="mso-spacerun: yes"> </span><u><o:p></o:p></u></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">4</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">、活动地点</span></strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">： 某房地厂商提供的现场<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">5</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">、活动形式：将现场开辟成两块，一块以家居情景模式为主，突出展示作品的可装饰性，另一块以普通画展形式为主<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">6</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">、现场安排：第一天将举办开幕仪式及部分作品的拍卖。之后所有作品展出一周<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center" align="center"><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-10 auto">四<span lang="EN-US">. </span>赞 助 与 回 报 方 案</span></strong><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt"><o:p></o:p></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">本次活动欢迎独家冠名赞助或者多家联合赞助的方式。所募<span style="COLOR: red">捐款</span>用途如下：<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为慧灵智障学员再培训的几个项目筹款</span><span lang="EN-US" style="FONT-SIZE: 12pt"><span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">筹款目标：</span><span lang="EN-US" style="FONT-SIZE: 12pt">5</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt">A </span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">筹建青年公寓项目</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">意义：主要培养学员独立生活能力</span><span lang="EN-US" style="FONT-SIZE: 12pt"><span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">需要费用：</span><span lang="EN-US" style="FONT-SIZE: 12pt">8</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万</span><span lang="EN-US" style="FONT-SIZE: 12pt">/</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt">B </span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为举办每年一次慧灵艺术展及作品画册</span><span lang="EN-US" style="FONT-SIZE: 12pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">意义：宣传并引起关注智障人士，排除普通人对智障人的偏见，认可、接纳智障人的艺术及其才华</span><span lang="EN-US" style="FONT-SIZE: 12pt"><span style="mso-spacerun: yes"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">需要费用：</span><span lang="EN-US" style="FONT-SIZE: 12pt">2</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万</span><span lang="EN-US" style="FONT-SIZE: 12pt">/</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="FONT-SIZE: 12pt">C </span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为慧灵学员提供艺术条理培训</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">意义：通过艺术条理为智障人士作心理疏导，行为干预其智障程度加深</span><span lang="EN-US" style="FONT-SIZE: 12pt"><span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">需要费用</span><span lang="EN-US" style="FONT-SIZE: 12pt"> 5</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万</span><span lang="EN-US" style="FONT-SIZE: 12pt">/</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</span><span lang="EN-US" style="FONT-SIZE: 12pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">注<span lang="EN-US">: </span>慧灵所有财务往来及捐款，都有普华永道代为审计<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">A</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">． 独家冠名赞助方式及回报<span lang="EN-US" style="COLOR: red"><o:p></o:p></span></span></strong></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l2 level1 lfo2"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><span style="mso-list: Ignore">1.<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">独家冠名赞助商将全程赞助本次活动<strong style="mso-bidi-font-weight: normal"><span lang="EN-US">3</span></strong>万元或以上。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l2 level1 lfo2"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><span style="mso-list: Ignore">2.<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">赞助企业名称独家冠名为“灵感三原色——<span lang="EN-US">xx</span>与北京慧灵艺术展”<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l2 level1 lfo2"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><span style="mso-list: Ignore">3.<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">整个活动中均以<span lang="EN-US">“</span>独家赞助<span lang="EN-US">”</span>以及协办方形式出现赞助企业的名称<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l2 level1 lfo2"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><span style="mso-list: Ignore">4.<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">派代表参加现场活动发言<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l2 level1 lfo2"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><span style="mso-list: Ignore">5.<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">所有宣传资料均有公司<span lang="EN-US">LOGO<o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l2 level1 lfo2"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><span style="mso-list: Ignore">6.<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">在各媒体以<span lang="EN-US">“</span>独家赞助<span lang="EN-US">”</span>形式出现赞助企业的名称<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">B</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">．多家联合赞助方式及回报——赞助金额<span lang="EN-US">1</span>万元或以上<span lang="EN-US"><o:p></o:p></span></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">接受赞助内容：<span lang="EN-US"><o:p></o:p></span></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">a<span style="mso-spacerun: yes"> </span>1</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">万元或以上人民币 <span lang="EN-US"><span style="mso-spacerun: yes"> </span><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">b<span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">北京慧灵机构或者本次画展需要的等值物品及服务<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">回报<span lang="EN-US"><o:p></o:p></span></span></strong></p>
<p class="MsoNormal" style="MARGIN-LEFT: 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; tab-stops: list 18.0pt; mso-list: l0 level1 lfo3"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-fareast-font-family: 'Times New Roman'"><span style="mso-list: Ignore">1)<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">作为<span lang="EN-US">“</span>协办单位<span lang="EN-US">”</span>名义出现，并参加本次活动<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; tab-stops: list 18.0pt; mso-list: l0 level1 lfo3"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-fareast-font-family: 'Times New Roman'"><span style="mso-list: Ignore">2)<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">整个活动中均以<span lang="EN-US">“</span>协办赞助<span lang="EN-US">”</span>形式出现赞助企业的名称<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; tab-stops: list 18.0pt; mso-list: l0 level1 lfo3"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-fareast-font-family: 'Times New Roman'"><span style="mso-list: Ignore">3)<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">所有宣传资料均有公司明显<span lang="EN-US">LOGO<o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; tab-stops: list 18.0pt; mso-list: l0 level1 lfo3"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-fareast-font-family: 'Times New Roman'"><span style="mso-list: Ignore">4)<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">在各媒体以<span lang="EN-US">“</span>协办单位<span lang="EN-US">”</span>形式出现赞助企业的名称<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%; TEXT-ALIGN: center" align="center"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-10 auto"><span style="mso-spacerun: yes"> </span></span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; BACKGROUND: #e5e5e5; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-shading: white; mso-pattern: gray-10 auto">六<span lang="EN-US">. </span>宣 传 推 广<span lang="EN-US"><o:p></o:p></span></span></strong></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">1</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">．推广方式：<span lang="EN-US"><o:p></o:p></span></span></strong></p>
<p class="MsoBodyText"><span style="FONT-SIZE: 12pt; COLOR: windowtext; LINE-HEIGHT: 150%">新闻事件＋活动广告＋新闻追踪，综合运用各媒体，全方位立体式进行宣传；发布活动信息；相关跟踪报道等。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">2. </span><strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">媒体选择（暂定）：</span></strong><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">平面媒体：北京青年报、北京竞报等<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">广播、电视媒体：北京电视台、北京<span lang="EN-US">1039</span>广播交通台、北京电视台海淀台等<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 81pt; TEXT-INDENT: -60pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0; mso-para-margin-left: 2.0gd"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">网络媒体：慧灵网络、新浪网、搜狐网、绿野户外网、北京电视台网站<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">其他宣传手段：宣传海报、宣传单张、广告旗、横额、<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><span style="mso-spacerun: yes"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">3</span></strong><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">、前期宣传</span></strong><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">：所有媒体宣传于<span lang="EN-US">10</span>月起（提前一个月）开始投放<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><span style="mso-list: Ignore">Ø<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">与媒体合作活动，推广信息广告，介绍活动和赞助商；<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><span style="mso-list: Ignore">Ø<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">邀请媒体做现场专题采访报导；<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><span style="mso-list: Ignore">Ø<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">制作海报于高等院校、慧灵产品代卖点，居民社区等目标区域张贴派发；<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><span style="mso-list: Ignore">Ø<span style="FONT: 7pt 'Times New Roman'"> </span></span></span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">10</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">月份开始在目标区域进行宣传推广和接受现场报名，扩大活动影响；<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="LINE-HEIGHT: 150%"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p> </o:p></span></p> |
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发表于 2007-9-10 15:12:58
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